Users will soon have a updated setting that permits them to cut down on the volume of artificial intelligence-produced media appearing in their timelines. This step comes as the company disclosed that it presently contains over 1 thousand million AI videos.
Testing and Rollout
The new functionality is being tested over the next few weeks before a widespread rollout. This shift aligns with a increase in AI content, fueled by new AI video creators.
AI Content on Other Platforms
Recent reports that almost one in 10 of the fastest-growing content creators on a competing service exclusively feature content made by AI. A considerable share of this content is classified as mass-produced AI material, a phrase for poor-quality, bulk-generated content that is typically nonsensical or dreamlike.
Our research shows that many people enjoy content created using AI tools, from digital art to science explainers, and we intend to offer the community the option to see more or less of that, based on their own preferences,” said a company executive.
Volume and Proportions
The platform shared that there are presently 1.3bn videos on its service identified as artificially created. Overall, more than 100 million pieces of content are uploaded to the app daily, making AI-generated material a limited portion of its complete catalog.
Customizing Your Feed
Viewers will be capable of limit or boost the volume of AI content they watch by accessing the topic control option in the platform and choosing the AI content topic. Further subjects that are already be controlled under the filter include news, style, cosmetics, and movement.
Platform Guidelines
The platform’s guidelines mandate users to label lifelike AI-generated content, and it prohibits dangerous AI impersonations of well-known individuals or crisis events. Any authentic-looking AI-generated clip that is not labeled can be deleted under its user guidelines.
In addition, the platform will henceforth attach an AI-generated label to content made using its built-in AI features, or detected by an cross-platform project for identifying content made by AI. This action is designed to help prevent users from trying to evade the tagging system.
Responsible AI Funding
The platform is furthermore establishing a $2m AI literacy fund for specialists and organizations to develop learning resources about using AI responsibly. This project will benefit non-profit groups focused on educating coding and technology.
Platform Protection
TikTok has supported its safety measures, following controversy over plans to lay off hundreds of content moderators in the UK. It is set to cut 439 jobs in its user protection division in London, with worker representatives and internet security professionals raising concerns that staff are being displaced by machine-led review.
A trust and safety lead clarified that people-led review would remain essential, but automated tools can shield workers by filtering out the most harmful content ahead of it has to be seen by staff. TikTok announced a notable drop in explicit and harmful content handled by safety staff over the previous year due to intervention by its automated systems.
We believe it is crucial to balance humans and technology to ensure user safety,” the executive stated. “We’ll have humans as part of that process, but we also think it’s extremely critical to reduce exposure to harmful content as rapidly, which is the area in which a significant AI assistance is making a difference operate efficiently.”
